The lure of New York City is strong, but there are issues that can break Gotham’s magnetic grip on the musically minded. Why master in the granite canyons of Midtown when you can do it equally well from the comforts of home?
That’s what Carl and Adrianna Rowatti, owners of Trutone Mastering Labs, pondered back in March of 2008, when Sony BMG Music made a tempting buyout offer for the lease on their Midtown Manhattan studios. Sony’s high-caliber mastering department had been displaced when its 54th Street building closed in late 2007. Impressed by the Walters-Storyk Design Group-designed Trutone penthouse facility, Sony BMG realized it would be faster and easier to take over the Trutone studios than to build its own from scratch.