
Trutone Records was founded as a part-time business in 1972 by Adrianna and Carl Rowatti. The company operated from a 10' X 10' basement room of Carl's childhood home in North Bergen, New Jersey. The services offered were cutting masters for vinyl records, on-location recording for local schools and churches, as well as custom record pressing.

In 1975, Trutone moved to Northvale, New Jersey, and became a full time operation. During this period, Trutone attracted the attention of Stanton Magnetics, a manufacturer of audiophile phono (and today's DJ) cartridges who featured Trutone's home mastering facility in a national advertising campaign. Full page photos of the Rowatti family and the Northvale mastering studio appeared in
Audio, High Fidelity, Stereo Review, as well as the
Journal of the Audio Engineering Society, highlighting Trutone's reliance on Stanton's high-end cartridges to evaluate the performance of their mastering equipment.
In 1976 the company moved to it's first commercial facility in Haworth, New Jersey. Trutone's excellent reputation for disc cutting attracted an ever increasing number of labels, producers, artists and music entrepreneurs. After several expansions in the Haworth location, it became evident that Trutone would once again need a larger home.
In 1990 Trutone made a giant step from a small growing business to a firmly established enterprise with it's relocation to a 15,000 sq foot facility in Hackensack, New Jersey. The new facility featured two large state of the art mastering suites, beautiful modern offices, a client lounge as well as a high speed cassette manufacturing facility and CD packaging plant. To augment the in house manufacturing, Trutone also added an in house design staff to create exciting graphic designs for all of it's custom manufactured products.
In late 1999, to fill the growing demand for quick, short-run promo and advance CDs and cassettes, Trutone opened a storefront smack in the middle of NYC's theater district and aptly called it
Music on the Run. Several robotic CDR and in-cassette duplicators were put online, as well as an in-house graphic design department and the concept was an immediate success. New York City's local musicians, producers, writers and voice over artists swarmed in to make professional looking demos complete with full color custom graphic inserts.
With the advent of DVD, Music on the Run has kept in step and in 2004 installed a complete DVD line, which also serves the need of the local theatre and film community.
In 2003, Trutone opened new mastering studios at 321 West 44th Street, original home of the fabled Record Plant Studios. "Last year we decided to move our 25-year-old NJ-based mastering operation to NYC to be more convenient to our clients," explains Trutone co-founder Adrianna Rowatti. "We brought John Storyk and the Walters-Storyk Design Group in to consult on the design and acoustics and were delighted with the results."
"Working with Adrianna and Carl Rowatti in the old Record Plant Studios was a heady experience," architect John Storyk remarked. "The fact that Springsteen, Jimi Hendrix, John Lennon, Simon and Garfunkel and many other superstars recorded their classic work here is more than just coincidental. This is a very special place, acoustically as well as historically."
Almost immediately after completing construction, a devastating flood wiped out Studio B. The undamaged Studio A was kept busy virtually around the clock during the extensive rebuilding process. Both Trutone studios are now fully operational, and the complex is servicing a client roster that ranges from Def Jam, Island Records and Rocafella to many of the most prolific Latin artists and dance club DJ's, as well as independents such as Caroline/ Astral Werks, Yoshitoshi/ Deep Dish, and West End to name a few.
In 2008, after downsizing and closing their 54th Street studio complex, Sony Music Entertainment was prospecting the midtown area for a mastering facility to house their audio mastering crew. They fell in love with Trutone Mastering Labs’ immaculately kept, state of the art studios and their top floor Penthouse space. Within a few months, Sony offered to buy out the Rowatti’s lease and in June 08, took over the facility, including the Music on the Run space (the Music on the Run, instant duplication service was sold to a 3rd party).
The Rowattis took up roots and moved Trutone Mastering Labs into a temporary location in a New York suburb, while embarking on plans to construct another mastering studio. Carl collaborated once again with friend and architect, John Storyk to recreate the look, sound and functionality of the successful midtown operation. The Rowattis got to work immediately, Carl general contracting the construction and Adrianna handling the decorating and design aspect. In May 09, the new studio was officially opened and as anticipated, rates an A+ both acoustically and esthetically.
Carl is busy as ever mastering for internet downloads, restoring old or problem recordings and of course he continues his specialty, cutting analog records for vinyl labels and pressing plants throughout the US and abroad.
The Rowattis attribute their longevity to their perpetual ability to reinvent themselves and to the multitude of loyal, satisfied clients they have served throughout their many years in the music industry.